Hello Reader,

After wrapping up the Kickstarter campaign for Re:Mind, I met with my personal board of directors to discuss what should come next. We’re moving into production for the deck and planning updates to the app, but the path beyond that was foggy. I had been focused on funnels, lead magnets, and tactical marketing—but they gently redirected me to the harder truth. The signals were promising, they said, but it was time to ask the deeper question: who is this really for? Defining my ideal customer wasn’t just a strategic step—it was the decision I was quietly avoiding because it meant slowing down and thinking deeply. That conversation didn’t end with a funnel—it ended with a mirror.

That’s Solomon’s Law in action: when all options feel equal, the choice you least want to make is usually the wisest.

Solomon’s Law is the mental model that highlights the subtle power of aversion. When you’ve thought through a decision logically, and everything seems tied—no clear pros or cons—your emotional resistance often reveals the correct answer. Not the easiest one. Not the safest. But the most aligned with growth.

I’ve loaded 100 valuable mental models into Re:Mind, a pocket-sized clarity toolkit for better thinking. We wrapped our Kickstarter with $8.4K in pledges, and both stretch goals were met. If you missed the campaign, late pledges are still open.

Why Use It

Solomon’s Law helps you:

• Break out of indecision when logic alone is inconclusive
• Recognize when fear or discomfort is masking insight
• Move toward growth instead of comfort

When to Use It

• Career moves: The riskier job that excites and scares you? It might be the right one.
• Creative leaps: If hitting publish makes you sweat, that’s often the signal to do it.
• Tough conversations: The one you’re avoiding is usually the one that needs to happen.

How to Use It

In The Matrix, Neo sits across from Morpheus, faced with two pills, blue or red. The blue promises safety and sameness: wake up in your bed and believe whatever you want. The red offers uncertainty and discomfort, an unfiltered reality with no promise of comfort. Neo pauses. You can see the resistance on his face. He already knows what he must do but doesn’t want to. And then he does it anyway—he takes the red pill. That moment is Solomon’s Law in motion: choosing the uncomfortable truth over the convenient default.

Solomon’s Law isn’t about being reckless. It’s about knowing when resistance is a compass, not a caution sign. Here’s how to apply it:

• List your options: Reduce the problem to two or three real choices.
• Ask yourself: Which of these makes me tense just thinking about it?
• Name the fear: Is it fear of failure? Judgment? Exposure? Get specific.
• Flip the lens: Would future you thank you for choosing the braver path?

Next Steps

The next time you’re stuck between two options that both “make sense,” pause. Ask: What would I do if I weren’t afraid? The answer might not be comfortable, but it will likely be right.

Where It Came From

Solomon’s Law is a modern framework inspired by the wisdom of King Solomon, who was known for discerning truth in moments of deadlock. It draws from behavioral psychology’s understanding of loss aversion—the tendency to weigh potential pain more heavily than potential gain. The model turns that resistance into a signal.

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Until next time, keep exploring and questioning. Your unique perspective is your greatest asset.

Think Independently, JC

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